# What's inside this free sample

Three trimmed files from the **Waitlist Launch Kit** (30 files in the full kit):

1. `audience-and-promise-worksheet-SAMPLE.md` — the first two sections of the kit's most important worksheet: WHO it's for (one role) and the one painful moment — plus what the full version adds.
2. `referral-mechanics-scorecard-SAMPLE.md` — the descriptions of the four referral mechanics (rank-up / lottery / milestones / plain) and a taste of the scorecard. The full version adds the weighted tables, the decision rule, anti-gaming design notes, the worked Kitesail example and your fill-in sheet.
3. `email-sequences-SAMPLE.md` — Sequence A (confirm & set expectations) in full, so you can judge the writing style. The full kit has Sequences B, C and D plus the automation map and the fill-your-own table.

## What the full kit adds

- Position: the refusal tests (stranger / calendar / host), the waitlist-vs-alternatives decision gate, success metrics with anti-goals
- Page: landing + thank-you copy templates and the 8-point form design checklist
- Referral: the full weighted scorecard, decision rule, reward ladder with budget line, 8 share templates
- Nurture: Sequences B/C/D, the 8-week content calendar, the 10-day cadence floor
- Validate: 6 interview-recruit scripts, the 5-question survey, the signal scorecard, the interview log CSV
- Invite: the waves plan (A/B/C) and 4 invite emails
- Launch: the hour-by-hour day checklist (T-7 to Day-8) and 5 announcement templates with Product Hunt / Hacker News etiquette
- Measure: the Friday-10 dashboard, fraud-and-spam SOP, weekly ops CSV
- Convert: the waitlist-to-paid playbook and the sunset-or-ship decision tree
- Plus: START-HERE map, novice SETUP (10 steps with success checks), MANIFEST, README, limits page, license — and a worked example (Kitesail) beside every template

Full kit: https://waitlist-launch-kit.zicula.trade/ — $42 one-time, 14-day full refund.